
what I do:
Build marketing systems, stories, and strategies that connect
From building brands from the ground up to helping legacy businesses evolve, I blend strategy, creativity, and systems thinking to create marketing that resonates and drives results.
experience:
Over a decade of experience across B2B & B2C organizations
I’ve led marketing departments, developed go-to-market plans, built CRM systems, and scaled campaigns across print, digital, content, and lifecycle channels. I’m a hands-on leader who knows how to build from scratch—and make it last.
my work:
Constantly evolving with each new chapter
Every experience throughout my career has taught me something new about people, process and the power of good marketing.
Case Studies
Selected leadership case studies demonstrating how I've built marketing functions, launched products, and driven growth across beauty and consumer brands.

Director of Marketing — Cosmopak
Building a department from the ground up.
As Cosmopak’s first in-house marketing hire, I developed and led the department from scratch—establishing systems, refreshing brand messaging, and launching multi-channel campaigns that re-engaged legacy clients and attracted new ones. From CRM implementation to paid media, trade shows, and social, I touched every part of the funnel.

Marketing Lead — Indie Beauty Media Group (IBMG)
Scaling community through creative brand building.
At IBMG, I helped scale a global indie beauty movement—launching trade shows, content platforms, and founder-first initiatives. I created Indie Beauty Week to unite brands, retailers, and consumers, and built co-marketing programs that boosted awareness for emerging beauty companies. I also expanded the marketing team with two new hires, bringing design and social media in-house to support our rapid growth.

Lead Designer — Upsilon Ventures
Designing experiences that brought spaces to life.
At Upsilon, I evolved from junior to lead designer, working on everything from experiential event branding to signage systems and partnership decks. I brought visual storytelling to strategic projects and introduced internal systems that helped streamline workflows for a growing creative team.
recommendations
Ready to elevate your business? Let's chat!
I'd love to hear from you. Send me a note, and I'll be in touch.
