---
title: Building a Sustainability Framework That Became a Brand Pillar
description: Learn how Cassandra Buisson championed Cosmopak’s Ecoforward sustainability framework, securing stakeholder buy-in, building a dedicated website section, and turning sustainability into a core brand pillar tied to future product launches.
image: https://notes.cassandrabuisson.com/hubfs/2023-09-21%2009.01.01.jpg
---

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case study

# Building a Sustainability Framework That Became a Brand Pillar

**Role**:   
Director of Marketing

**Company:**   
Cosmopak

**Duration:**   
February 2021 – July 2025

**Location:**   
New York, New York (Hybrid)

![cosmopak_booth](https://notes.cassandrabuisson.com/hs-fs/hubfs/cosmopak_booth.jpg?width=1092&height=1302&name=cosmopak_booth.jpg)

The Ecoforward campaign began as a proactive initiative I championed after recognizing rising customer demand and competitor focus on sustainability at trade shows. I built the business case internally, secured stakeholder buy-in, and collaborated with the Creative Director to create the Ecoforward framework.

With urgency from leadership to move quickly, I researched sustainable packaging options, developed positioning, and personally built the sustainability section of our website on WordPress. The framework later tied into the Rooted in Beauty collection, where I teased out Ecoforward’s categories across multiple launches.

The campaign established sustainability as a core brand pillar for Cosmopak and reinforced our reputation as an innovative packaging partner aligned with industry and customer expectations.

#### campaign landing pages

- navigate by material type, objective or offset
- video headers to boost enagement
- linked to product examples
- FAQ

![ecoforward-website-home](https://243327137.fs1.hubspotusercontent-na2.net/hub/243327137/hubfs/ecoforward-website-home.png?width=1200&length=1200&name=ecoforward-website-home.png)

ecoforward home page

![ecoforward-website-paper](https://243327137.fs1.hubspotusercontent-na2.net/hub/243327137/hubfs/ecoforward-website-paper.png?width=1200&length=1200&name=ecoforward-website-paper.png)

ecoforward category highlight page

#### blog launch post

- linked to ecoforward landing page
- teased upcoming product launches
- reinforced cosmopak's sustainable initiatives dating back to 2017

![ecoforward-blog-launch](https://notes.cassandrabuisson.com/hs-fs/hubfs/ecoforward-blog-launch.png?width=724&height=2000&name=ecoforward-blog-launch.png "ecoforward-blog-launch")

#### supporting blog posts

- collection and product highlights

![ecoforward-blog-pencil-product](https://243327137.fs1.hubspotusercontent-na2.net/hub/243327137/hubfs/ecoforward-blog-pencil-product.png?width=1200&length=1200&name=ecoforward-blog-pencil-product.png)

ecoforward paper pencil 

![ecoforward-rooted-in-beauty-camapaign-launch](https://243327137.fs1.hubspotusercontent-na2.net/hub/243327137/hubfs/ecoforward-rooted-in-beauty-camapaign-launch.png?width=1200&length=1200&name=ecoforward-rooted-in-beauty-camapaign-launch.png)

ecoforward rooted in beauty launch

![ecoforward-blog-content](https://243327137.fs1.hubspotusercontent-na2.net/hub/243327137/hubfs/ecoforward-blog-content.png?width=1200&length=1200&name=ecoforward-blog-content.png)

ecoforward blog content

#### supporting social posts

ecoforward teaser posts

> [          View this post on Instagram                      ](https://www.instagram.com/reel/CqbI-0CsPck/?utm_source=ig_embed&utm_campaign=loading)
> 
> [A post shared by Cosmopak (@cosmopak\_beauty)](https://www.instagram.com/reel/CqbI-0CsPck/?utm_source=ig_embed&utm_campaign=loading)

> [          View this post on Instagram                      ](https://www.instagram.com/reel/CqwEyqRg-uW/?utm_source=ig_embed&utm_campaign=loading)
> 
> [A post shared by Cosmopak (@cosmopak\_beauty)](https://www.instagram.com/reel/CqwEyqRg-uW/?utm_source=ig_embed&utm_campaign=loading)

ecoforward announcement posts

> [          View this post on Instagram                      ](https://www.instagram.com/reel/CrtlNsvgusg/?utm_source=ig_embed&utm_campaign=loading)
> 
> [A post shared by Cosmopak (@cosmopak\_beauty)](https://www.instagram.com/reel/CrtlNsvgusg/?utm_source=ig_embed&utm_campaign=loading)

> [          View this post on Instagram                      ](https://www.instagram.com/reel/Cr32bLCg8nc/?utm_source=ig_embed&utm_campaign=loading)
> 
> [A post shared by Cosmopak (@cosmopak\_beauty)](https://www.instagram.com/reel/Cr32bLCg8nc/?utm_source=ig_embed&utm_campaign=loading)

ecoforward product highlights

> [          View this post on Instagram                      ](https://www.instagram.com/reel/CsCblUCAqJU/?utm_source=ig_embed&utm_campaign=loading)
> 
> [A post shared by Cosmopak (@cosmopak\_beauty)](https://www.instagram.com/reel/CsCblUCAqJU/?utm_source=ig_embed&utm_campaign=loading)

> [          View this post on Instagram                      ](https://www.instagram.com/reel/C3YSdjxv_8G/?utm_source=ig_embed&utm_campaign=loading)
> 
> [A post shared by Cosmopak (@cosmopak\_beauty)](https://www.instagram.com/reel/C3YSdjxv_8G/?utm_source=ig_embed&utm_campaign=loading)

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