The Let’s Play campaign was my first major product launch at Cosmopak in 2021, unveiled at Cosmoprof Las Vegas. It marked a milestone for the company as the first time we invested in branded wall graphics and booth space design, elevating our trade show presence.
Some of the filled mascara products were hand-delivered directly to the show, and I coordinated the presentation using a mix of live products and empty samples. While managing the trade show execution, I simultaneously worked on the digital campaign in tandem, ensuring alignment between physical and online touchpoints.
I later coordinated campaign photography post-show and digitized the Creative Director’s physical “spinning box” concept into an interactive website spinning wheel. Supporting blog content, social media posts, and email campaigns extended the launch across channels.
The campaign successfully combined event presence, physical samples, and digital storytelling to boost engagement, showcase the new mascara line’s unique benefits, and demonstrate how thoughtful execution can amplify a launch from trade show floor to digital experience.
