The Zamac Applicators campaign was a last-minute product launch challenge that required rapid execution. A new product landed on my desk with the directive to “bring it to market and generate inbound.”
I photographed and edited the product, researched and defined its unique selling points, and built a cross-channel launch that included a blog post, email, social content and sales collateral. Despite the compressed timeline, the campaign generated a handful of strong inbound inquiries, several of which converted into active projects for the sales team.
This campaign showcased my ability to act quickly under pressure, transforming a rushed brief into a tangible win for business development.
